New trends within the beauty industry are constantly popping up, but there are always a few that are leading the pack. This year we can expect to see an increase of natural products, eco-friendly things, and products that do double (or triple) duty.
Microtreatments
Injectables like Botox and fillers are only growing in popularity. In addition to new (and better) products being released all the time, new businesses are forming within the industry as well.
One of those businesses is L.A.-based Alchemy43, which offers up these “micro treatments.” AKA personalized, tailored cosmetic injections that include fillers, Botox, and micopenning. The concept is making the process as easy and welcoming as possible.
Dry Products
We’re short enough on water that beauty companies are trying to reduce the amount of H20 that they’re putting into their products. Sounds odd, I know. But also superconscious. We can expect to see more products like powder cleansers and sheet masks that theoretically should reduce the water used during production. Just don’t run the sink while you use them!
Healthier Beauty Products
Gone are the days of hidden ingredients. The production of beauty products is more transparent than ever, as is the plethora or information about what those ingredients do and don’t do. The competition is high to come up with not only the most effective beauty products, but the ones are healthiest for both humans and the rest of the planet. Brands are focusing on exactly that as they roll out upcoming lines.
Plus, it can be great to use ingredients in their natural form.
Like aloe vera which can be used on your face…and your head.
Most people know that the gel-like substance is a powerful choice for minimizing sunburns, but many overlook its uses in the day-to-day. They are many.
Aloe vera is a good source of a variety of minerals, antioxidants, amino acids, and vitamins C and E. It’s also a good source of a complex carbohydrate called acemannan, which helps the cells take in the nutrients that need to get healthy.
Here are some reasons why aloe vera belongs in your beauty arsenal.
- Aloe vera can stop breakouts.
Just like aloe vera can quickly cool down a sunburn, it also goes to work quickly on zits. The reduction in inflammation both calms the pain of deep blemishes, as well as reduces redness really quickly. If you ever get those breakouts that just won’t quit, slathering on the aloe vera should be high up on the list of how to handle them.
- It’s anti-aging.
All those antioxidants and anti-inflammatory properties are also great for preventing aging. The healthier the skin is, and the more easily it can regenerate, the better it will look. Aloe treats the epithelial level of the skin cells, which is why it can address surface-level inflammation like sunburns and ance.
- It’s great for mixing up homemade beauty products.
No matter what sort of skin type or issue you’re addressing, aloe vera can be a great carrier or base for any homemade mask or treatment. Mixing it with some sugar becomes a healthy face scrub. Mixing it with honey can turn it into a moisturizing mask.
- It’s all-natural.
There’s no better way to avoid unnecessary ingredients in beauty and skincare products than to use ones that are straight from the source. It’s possible to buy aloe vera gel in very pure forms, and it’s also possible to grow your own plants at home and use that for your skin.
- It’s also great for the hair.
On the scalp, aloe vera gets to work with the help of proteolytic enzymes. It can reduce dandruff and itchiness, as well as condition the hair and promote growth. Most people suggest applying a raw form on the hair and using it as a mask. Apply the gel to your scalp and hair and let it sit for ten minutes or so before rinsing and continuing with your wash routine.
What to look for…
When you buy aloe vera, look out for one that’s actually made from gel and not a reconstituted powder. The Aloe Vera Gel from SEVEN Minerals, for example, is just that. When aloe vera gel is made from powder, there’s often mixing and stabilizing agents like Xanthan or Carbomer. Those ingredients can create the sticky feeling that it often has.
However, when the gel is made from pure gel, it might only be mixed with something like Seaweed Extract to thicken it, which does not create that icky sticky feeling. When you’re using it on the face or hair, that’s going to be the way to go.
As with any new product, always do a patch test for slathering the stuff all over your face.
Products that Do Double Duty
Or triple duty. If beauty products truly offer some sort of convenience factor while being all-around awesome in other ways, you can bet that people are going to veer towards them.
Why use a few different products when there’s a single one that will get the job done better than ever?
